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Business School Curriculum

PGDM

The PGDM program is approved by All India Council of Technical Education (AICTE), Ministry of HRD, and Govt. of India.

PROGRAM STRUCTURE

SEMESTER-1

COURSE CODE COURSE TITLE COURSE CREDITS
GM111 Management & Organisation Theory 04
GM112 Economics for Managers 04
GM113 Business Statistics 04
GM114 Accounting for Managers 04
GM115 Marketing Management 04
GM116 IT for Management 04
GM117 Business Communication 04

SEMESTER-2

COURSE CODE COURSE TITLE COURSE CREDITS
GM121 Managing People 04
GM122 Legal Aspects of Business 04
GM123 Operations Research 04
GM124 Financial Management 04
GM125 Business Research Methodst 04
GM126 Core elective-1 04
GM127 Core elective-2 04

SEMESTER-3

COURSE CODE COURSE TITLE COURSE CREDITS
GM231 Business Analytics 04
GM232 Social Entrepreneurship 04
GM233 Core Elective-3 04
GM234 Core Elective-4 04
GM235 Core Elective-5 04
GM236 Core Elective-6 04
AS237 Ancillary Elective-1 04
Summer Internship 08

SEMESTER-4

COURSE CODE COURSE TITLE COURSE CREDITS
AS241 Ancillary Elective-2 04
AS242 Ancillary Elective-3 04
AS243 Sectorial Elective-1 04
AS244 Sectorial Elective-2 04
Specialisation Project 08

Core Specialization

Groups Offered:

Marketing Finance HRM Operations Management
Product & Brand Management Security Analysis & Portfolio Management Training & Development Project Management
Integrated Marketing Promotion Financial Systems & Services Performance Management Supply Chain Management
Agri Business Marketing Financial Taxation Compensation Management Service Operations Management
Sales & Distribution Management Financial Risk Management Diversity Management Quality Management
Consumer Behaviour Cost Management Change Management Change Management

Sectoral Specialization Choices

Retail Management

1.Retail Management, Functions and Operations
2. Category Management
3. Retail Buying Functions

Event Management

1.Event Planning and Management
2. Event Marketing
3. Corporate Event Management

Insurance and Banking Management Sector

1.Third Semester
239 IB1 Insurance Management
2. Fourth Semester
249 IB2 Banking Management

Family Business and Small & Medium Enterprises

1.Introduction to Family Business and SME Sector
2. Strategies for Family Business and SMEs
3. Feasibility Study Project

BPO Management

1.Overview of BPO Services
2. Call Centre Management
3.Customer Relationship Management

Bio-Pharma Marketing Management

1.Principles and Practices of Bio-Pharma Marketing Management
2. Bio-Pharma Product and Brand Management
3. Bio-Pharma Marketing OTC and FMCG

Retail Management Sector

1.Third Semester
239 RM1 Retail Management, Functions and Operations
2.Fourth Semester
249 RM2 Category Management and Retail Buying Functions

Hospitality Management

1Introduction to Hospitality Industry
2. Sales and Marketing in Hospitality Industry
3. Issues and trends in Merchandising and Hospitality Management

Telecom Management

1.The Business of Telecommunication: Indian Perspective
2. Telecommunication Industry: Structure and Environment
3.Telecom Solutions Selling: Key Account Management

Real Estate and Infrastructure Sector

1.Third Semester
239 INF1 Real Estate Planning and Management.
2.Fourth Semester
249 INF2 Regulatory Issues in Infrastructure and Financing

Infrastructure Management

1.Real Estate Planning
2.Regulatory and Financing Issues in Infrastructure Management